BIG NEWS FOR ITALIAN PAVILION AT THE 63rd EDITION OF THE
Javits Center, New York, June 25-27, 2017
Italy is the protagonist of the Summer Fancy Food Show 2017: 300 companies and more than 26,000 sq.ft. of exhibit area at the largest and most important North American food and beverage show, currently believed by many to be one of the world’s most important trade events.
The first major innovation will be represented by the stand layout. The Padiglione Italia presents a new and modern design intended to give added comfort to exhibitors and visitors who will find the exhibit space even more business-oriented than before.
Another great novelty is the launch of the first Italian Food Awards USA 2017, a prize dedicated to Italian excellence in the USA.
Italian Food Awards is a joint production of Food Magazine and Universal Marketing with the support of Specialty Food Association.
During the awards ceremony, the “Welcome to the USA” special prize will be delivered by Marco de Ceglie, the American CEO of the olive oil company Filippo Berio, that celebrates its 150th anniversary this year.
Phil Kafarakis, President, Specialty Food Association: We are happy because this year’s famous Italian talent for innovation and style will be on big display at the Summer Fancy Food Show. The Specialty Food Association is delighted to present the Italian Food Awards during this year’s show. It will be the first time the prize will be presented to America. Italy has always been the largest international presence in our Show. The Summer Fancy Food Show is the most important event that brings together Italian producers and American buyers. The Italian Food Awards certainly adds novelty and innovation to our show.
Also in 2017, Italy is the leader of New York’s Summer Fancy Food – says Maurizio Forte, Director of ICE Agency New York and USA Coordinator.
With over 300 companies exhibiting under the umbrella of the “The Extraordinary Italian Taste” brand, our country confirms its strong interest in the US market, which in 2016 absorbed US $ 4,553 billion of Italian products, an increase of 4% over 2015. Italy has distinguished itself as the first supplier of wine, olive oil, pasta, cheeses and mineral water.
This is a special edition of the Summer Fancy Food Show, in June 2017 in New York – says Donato Cinelli, Italy’s exclusive agent for the Specialty Food Association and producer of the Italian Pavilion – we have redesigned the layout of the Italian Pavilion based on the needs of the people who work during the fair days, We have found special appreciation by the exhibitors who were enthusiastic about this important innovation but more importantly, we have helped bring the Italian Food Awards, the international prize dedicated to Italian companies present in the US, to the Fancy Food Show.
Year after year, we contribute to improving the Fancy Food Show, which is now one of the most important food salons in the world.
We are truly honored that the first US edition of Italian Food Awards takes place at the Summer Fancy Food Show as this event gives voice to the most innovative Italian products. For us, it will also be very interesting to observe how retail and food service operators in the United States, the world’s most receptive marketplace for the new world trends, will evaluate the creativity of Italian products for every category of food & beverage “, says Barbara Bosini , Project Manager at ItalianFood.net.